Hello

Many people have asked me why the company is called finix.

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This is because I wanted to create something that was embedded in my family, and so finix is a play on words. Using the names of my two daughters. Sophia - or Fi-fi, and Nicole - or Nic-Nic. By pulling their names together, finix was born.

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In addition to this, I love the mythology of the Phoenix. Rebirth through adversity. The phoenix rising from the flames, and everything that overcoming adversity and growth mindset represents, is absolutely grounded in what we believe, and what all of our services and brands stand for.